It’s long been known to marketing and advertising professionals that most consumers need to hear about a company several times from different sources before they seriously consider making a purchase. This is especially true in fields with high-dollar purchases (such as auto sales) or where a high degree of trust is required, such as our […]
In this day and age, an online presence is one of the most crucial elements to a successful business. After all, the Internet has become our go-to for finding out anything we might want to learn, and when most of us hear about something intriguing, the first place we go to get more information is […]
Depending on who you talk to, for a marketer, the ever-changing nature of social media is either an invigorating challenge or an all-out nightmare. Regardless of which side you’re on, the fact remains that platforms like Facebook, Twitter, and Instagram are constantly adding new features, and that staying on top of these updates is crucial […]
Thinking outside the box can be a great way for some businesses to get a leg up on their competition, but there are still some tried-and-true techniques that are essential in any marketing plan, and one of them is tracking your data – specifically, keeping tabs on the results of your campaigns. The only way […]
A successful marketing plan is all about diversity – you want to reach a variety of audiences and reach them from enough sources to become a trusted household name. The landscape of the marketing world has certainly changed over the past few decades, and today, social media is a vital part of any company’s well-rounded […]