Saying that social media has skyrocketed in popularity is the understatement to end all understatements. According to Pew Research Center, 76% of all American adults with internet access were using social media as of July 2015. This means it should be a significant part of your marketing plan. But there’s more to reaching the social […]
As the calendar winds down into the last few months of 2015, we find ourselves once again heading into that busy holiday season. With all the extra preparations and tasks on our to-do lists, it can be tempting to take your foot off the gas when it comes to your marketing efforts. But as much […]
There are certain well-known principles in marketing which, though they can seem a bit like a broken record, are generally accepted as true, and one of the most popular of these is, “know your customers.” Great advice – but no one ever seems to explain how to do this. Until now, that is. Here are […]
Have you ever been in a conversation with someone who used so much technical jargon that you found yourself completely lost? It’s easy for miscommunications to happen when not everyone has the same vocabulary, and when you’re trying to build your business, this can be a real problem. That’s why we’ve compiled some of the […]
Many business owners (often after frustrating hours spent searching through self-teaching design manuals and struggling with writing code) find themselves wondering, “How much does the design of my website really matter? Does it actually have an impact on whether my website will bring in customers?” At McCauley Marketing Services, we’ve seen the answer to this […]