Take a moment to think about your day. Perhaps you have the news on TV while you’re getting ready in the morning. Then you listen to the radio on your way to work. For many of us, a large part of the work day is spent working on the computer and online. Then you listen […]
It’s no secret that at McCauley Marketing Services, we see the value of social media marketing—it’s a low-cost way to reach large numbers of consumers at once and to build the type of relationship that leads them to your door. But for many businesses, a social media strategy only involves Facebook and Twitter. That’s a […]
What would you think if you saw this post from a doctor’s office on Facebook? Your first thought would probably be, “Yikes, if this person doesn’t even know how to structure a sentence, how can I trust them to save my life?” While social media is, without a doubt, a powerful and inexpensive way to […]
So you have “it” – that singular product or service that you are absolutely sure no one can live without. The problem, of course, is that you have to let everyone know that it exists. That’s where marketing comes in. But before you can even start talking about advertising or public relations tactics, there is […]
Here’s the scenario: your business is booming and you need to accommodate the new growth by hiring more employees. To some employers, hiring is a dreaded word that means being consumed by resumes and cover letters, searching for the missing piece of your puzzle. Will you choose the right candidate; someone who will get along […]