One of the qualities that makes the marketing world fun and exciting is that the definition of “good marketing” is always changing. Consumers change, the market changes, the brand changes, and businesses need to consistently be staying a step ahead and looking for the next “buzzword” in marketing, the next trend for reaching consumers. According […]
With so much information at their fingertips, it’s no wonder that the first place many consumers go to learn about a new business or find a professional to hire is the internet. There are many ways to measure whether or not your company’s website is successful in bringing in and informing new clients, and one […]
Many business owners put endless hours into “getting their name out there” and making sure as many consumers as possible know who they are, but that’s only half the battle. Your target consumers need to not only know who you are, but have a positive idea of your business. In the Atlanta area, it seems […]
If you regard Pinterest as simply a time waster where women plan dream weddings and look up cheese-filled dip recipes, there is no better time than now to reconsider. Leaving Pinterest out of your brand’s marketing strategy means turning away a user base 70 million strong and 2.5 billion monthly page views—views that could have […]
Social media marketing can bring a company an unprecedented level of success. The key is to utilize it correctly. Many companies tend to jump the social media ship if their efforts aren’t instantly rewarded. The main reason most companies initially fail to obtain results from their social media marketing campaigns is because they go into […]