If there is one lesson in modern marketing that we are consistently teaching to clients who come our way, it is that search engine optimization or SEO is a constantly changing field. Google and other search engines are always updating their algorithms to direct users toward more genuinely relevant and valuable content and to filter […]
There’s a common mistake that many healthcare practices make in their marketing strategies: they put all their focus on finding new patients. As a result, they don’t keep in touch with their current patients and those patients lose interest, sometimes even leaving you for other providers. To truly have a profitable practice, you need to […]
In a previous marketing blog, we discussed the growing presence of social networking and blogging for medical providers. The latest statistics from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) showed that 42 percent of patients consulted social media and blogs for advice prior to choosing a cosmetic or reconstructive procedure. Website visitors […]
Social media is ever evolving, with multiple platforms focusing on status updates, group interactions, and one of the most popular features, photos. Video conferencing sites such as Skype® and social media sites like Instagram or Pinterest focus primarily on images or photos. Other sites like Facebook or Twitter feature profile pictures that basically define anyone’s […]
It’s the time of year when new organizations and people alike enjoy recapping the last year. What were the ups and downs? We thought we’d do the same and outline the most popular blogs McCauley had to offer in 2011! Check out our picks below and see if you agree. Best Photo of the Week: […]