brand identity | McCauley Marketing Services

November 23 2012

Did you See That: Examining the Versatility of Online Video

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If you’re browsing the internet, chances are you’ve seen a commercial or movie trailer on a website, a viral video on Facebook, or raw footage of the latest breaking news story. Video is everywhere now and it has been engaging audiences with rich content that can spread rapidly through social media and other methods of […]

August 24 2012

Dead or Alive: The Value of Print Advertising

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You’ve probably seen articles about the irony of Google using print advertisements to show the advantage of their online advertising services. If not, Google’s recent ad in Canada’s Globe and Mail newspaper received quite a bit of attention especially after a Globe and Mail reporter, Steve Ladurantaye, tweeted “An ad for Google ads in today’s […]

May 4 2012

Physicians and Professionals Misusing Social Media

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There was once a time when social media was just that—an online community where people could connect with friends. Now professionals are utilizing social media outlets to market their business and connect with clients. As social media usage increases, the lines between personal and professional lives often become hazy. No matter what your line of […]