brand marketing

July 5 2011

Add a Little Jingle to Your Jangle (Or at Least to Your Advertising)

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If you automatically crave a Kit Kat when someone says “give me a break,” you’re probably aware of the popularity of commercial jingles. If not, have you ever had a television commercial jingle get stuck in your head all day? Jingles can be fun and catchy or equally annoying. While we typically stick to print […]

November 1 2010

How Important is Branding Personality When Choosing Marketing Clients?

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Personality types shape businesses. It may seem important not to incorporate personality with business, but that’s not exactly practical. A business’ brand is shaped by products/ services as well as a company’s employees. Considering personality is important when hiring employees and when choosing clients in any business relationship, both of which, you will work with […]