Keeping your healthcare practice growing and thriving requires more than a strong marketing plan to get new patients in the door. It requires you to retain your existing patients too. After all, it took a lot of effort and resources to get each patient so why wouldn’t you do everything you can to enhance the […]
It’s pretty clear that there’s no such thing as a solitary perfect marketing strategy which works for everyone. If there were, advertising would be as simple as following a basic formula, but as anyone who’s promoted a business knows (including all of us at McCauley Marketing Services), it’s much more complex than that. Why? Largely […]
Word of mouth has always been a big deal for businesses, especially within the healthcare industry, because consumers tend to trust others’ opinions. But the dawn of the internet has changed the game far beyond online advertising by allowing any unhappy customers to broadcast their beefs to the world. That’s why it’s becoming increasingly important […]
As technology continues to advance every single day and marketing strategies change frequently, we often stop and wonder where and when this internet frenzy first began. From content and email marketing, to mobile video and social media, there are quite a few interesting facts surrounding these mediums. After visiting various marketing and advertising websites, we’ve […]
When you’re in the beginning stages of planning your company’s marketing strategy, it’s important to include a variety of elements in order to reach a large target audience. Some of these elements include print and internet advertising, social media, and email marketing. Email marketing provides a convenient and inexpensive way to foster ongoing relationships with […]