Most healthcare practice owners, partners, and administrators are familiar with the most common marketing strategies: social media ads, email marketing, billboards, and so on. Did you know, though, that you could be missing out on a fantastic and cost-effective marketing opportunity that’s right in front of you? That opportunity is your own lobby and waiting […]
In nearly every industry, customers are tired of ads and marketers need to use more organic ways to spread our message and engage consumers. In the healthcare industry, though, this challenge is on an entirely different level. As marketers who specialize in healthcare, we frequently hear our new clients express concerns about marketing. They’re physicians […]
For all intents and purposes, your employees are your business. When an employee communicates with a customer, the customer views it as information coming from your business, not from a singular person. This is why it is so vital that your employees have accurate, up-to-date information and skills. Not only could you lose business if […]
Healthcare practices often feel like marketing is a tricky subject. They want to grow their practice, as any business would, but they want their patients to trust them as care providers and professionals instead of seeing them as someone who’s going to push sales. As a marketing agency that specializes in healthcare marketing, our team […]
Especially in the healthcare community, patients need to establish trust with a medical professional or facility before they place their health in that professional’s hands. In fact, establishing trust is one of the unique challenges we take on every day in healthcare marketing. One of the best ways for patients to feel comfortable with a […]