journalism

October 11 2011

Journalism v. Public Relations Part 2: When Journalists and Public Relations Professionals Work Together

Marketing Tips, Uncategorized atlanta marketing, Atlanta marketing firm, Atlanta public relations firm, copy writing, customer relations, Customer Relationship Management, journalism, marketing firm norcross, McCauley Marketing Services, McCauley Services, public relations, public relations professionals

In our last discussion about the differences between public relations and journalism, we covered how technology has made it seem like the two fields are a single entity. While it’s important for news organizations to keep their objectivity when copy writing, they do still rely on public relations consultants to obtain information about businesses and […]

April 8 2011

Searching for Real News: Journalism vs. Public Relations

Marketing Tips, Social Media, Uncategorized advertising, Atlanta advertising, Atlanta copy writing, atlanta marketing, Atlanta marketing firm, Atlanta Public relations, Atlanta public relations firm, Atlanta small business marketing, Atlanta social media marketing, branding your business, Facebook for business, journalism, McCauley Marketing, McCauley Marketing Services Atlanta, McCauley Marketing Services Norcross GA, news broadcasting, press release writing, public relations, Social Media, social media marketing Atlanta

Advertising is not a cut and dry industry. Usually, the components of said industry can work together to create profitable campaigns for clients; however, with an ever-evolving, technologically dependent world, the purpose of these tools can get a little fuzzy. Case in point: the content deemed relevant for a press release. Traditionally, press releases were […]