At its essence, all marketing hinges on creating a relationship between a business and their customers, and the core of any strong relationship is effective communication. This usually means combining words and images to persuade or evoke specific emotions, but in highly specialized and technical fields like computer applications and health care, the job of […]
Blogging is both one of the most vital and one of the most underestimated marketing tactics today. It can improve your website’s SEO performance, allow you to make a personal, immediate connection with your target audience, and even give you the opportunity to set yourself apart as an authority in your field. However, it is […]
We have all heard the saying: “there is no such thing as bad publicity,” and it would seem that, more and more, businesses and social media marketing campaigns are taking that saying to heart. Whether it’s an ad that makes light of a serious social issue or one that evokes negative racial, cultural, or gender […]
Just a casual glance at any Facebook feed is often enough to make one wonder whether the rules of grammar have become obsolete. In a world where a picture is worth a thousand words, but a Tweet can only be 140 characters, shortcuts in the form of abbreviations and hashtags have become more the rule […]
In an age where millennial marketing seems to reign supreme, social media marketing has become a sort of logic puzzle of sorts as we try to keep up with an ever-changing shift within the minds of the consumers. One day Facebook is on top, then the next, it’s being surpassed by a hot, new app […]