Is it just us or have you noticed that by the time you hear of a new Facebook update there’s a new one within a week to discover? It would seem that the new Facebook newsfeed update wants to put shake up social media marketing, yet again, this time giving users more control of the […]
So you’ve carefully crafted your social media content, writing thoughtful and engaging posts meant to maximize engagement. You’ve scheduled your postings to coincide with the times you think you are most likely to catch your target audience on line. But now what? Establishing an effective social media campaign requires more than a “fire-and-forget” approach. The […]
The goal of social media marketing, and really of any form of marketing for that matter, is to capture the attention of the public. Whether your campaign manages to tap into powerful emotional currents or just get a particularly catchy jingle stuck in everyone’s head, keeping your brand foremost in people’s minds almost always translates […]
No matter how much we may try to deny it, social media engagement has become a vital part of today’s most effective marketing strategies. Social media networks like Facebook, Twitter, Pinterest, Instagram, and others provide a cost effective way to connect directly with current and potential clients, allowing for virtually instant communication and feedback to […]
In the wake of the recent FIFA corruption and bribery scandal, customers are threatening boycotts of FIFA’s major sponsors, leaving some of the world’s best known brands scrambling to address a potential world-wide public relations backlash. While there is still some question as to whether or not this scandal, which is so unlike any we’ve […]