In early February, the news broke that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream, the nearly 9,000 tweets per second referred to as “the firehose.” While this may seem like a rather innocuous and even inevitable pairing, this unprecedented level of access will potentially have far-reaching […]
In today’s fast-paced marketing environment, social media marketing tools, and most particularly Facebook, have become nearly indispensable tools for reaching and interacting with customers on an immediate, almost personal level. Earlier this month, Facebook initiated its plan to make that experience even more meaningful and authentic by removing two specific groups of inactive accounts from […]
At the end of February, 2015, The Federal Communications Commission (FCC) voted that broadband Internet service would be regulated as a public utility, a move closer to what is commonly called “net neutrality.” While Tom Wheeler, the commission chairman, said that the move was designed “to protect innovators and consumers” and to preserve the Internet’s […]
Social media can be a great tool for building not only your brand but also a rapport with current and potential customers. It can allow you to maximize your visibility, keeping your brand fresh and foremost in your customers’ minds, by engaging them in direct, relevant dialogue. However, navigating the constantly shifting landscape of social […]
Here’s the scenario: you have an intern who is in charge of your companies’ social media pages. They have been there a few weeks and have gotten comfortable taking charge of your social media presence. But one day, the intern decides they want to try to be witty and shares a Facebook post with a […]