As anyone who has had to build a website will tell you, creating a successful online presence requires a LOT of content. We all understand that the best way to keep your audience, or your customer base, actively engaged is by regularly providing them with fresh and relevant material. But all too often, as we […]
Customers are crucial when it comes to a business’ success – without them all you’d essentially have is a product/service and a group of employees with nothing to do! Since customers are so important, we should be doing all that we can do to maintain a positive relationship; but how? At McCauley Marketing Services (MCS), […]
Is it just us or have you noticed that by the time you hear of a new Facebook update there’s a new one within a week to discover? It would seem that the new Facebook newsfeed update wants to put shake up social media marketing, yet again, this time giving users more control of the […]
So you’ve carefully crafted your social media content, writing thoughtful and engaging posts meant to maximize engagement. You’ve scheduled your postings to coincide with the times you think you are most likely to catch your target audience on line. But now what? Establishing an effective social media campaign requires more than a “fire-and-forget” approach. The […]
The goal of social media marketing, and really of any form of marketing for that matter, is to capture the attention of the public. Whether your campaign manages to tap into powerful emotional currents or just get a particularly catchy jingle stuck in everyone’s head, keeping your brand foremost in people’s minds almost always translates […]