No matter how much we may try to deny it, social media engagement has become a vital part of today’s most effective marketing strategies. Social media networks like Facebook, Twitter, Pinterest, Instagram, and others provide a cost effective way to connect directly with current and potential clients, allowing for virtually instant communication and feedback to […]
In the wake of the recent FIFA corruption and bribery scandal, customers are threatening boycotts of FIFA’s major sponsors, leaving some of the world’s best known brands scrambling to address a potential world-wide public relations backlash. While there is still some question as to whether or not this scandal, which is so unlike any we’ve […]
In early February, the news broke that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream, the nearly 9,000 tweets per second referred to as “the firehose.” While this may seem like a rather innocuous and even inevitable pairing, this unprecedented level of access will potentially have far-reaching […]
In today’s fast-paced marketing environment, social media marketing tools, and most particularly Facebook, have become nearly indispensable tools for reaching and interacting with customers on an immediate, almost personal level. Earlier this month, Facebook initiated its plan to make that experience even more meaningful and authentic by removing two specific groups of inactive accounts from […]
At the end of February, 2015, The Federal Communications Commission (FCC) voted that broadband Internet service would be regulated as a public utility, a move closer to what is commonly called “net neutrality.” While Tom Wheeler, the commission chairman, said that the move was designed “to protect innovators and consumers” and to preserve the Internet’s […]