Google Analytics (GA4) is finally here! Designed to be the future of data analytics and measurement, GA4 streamlines the data collection and reporting process to offer business owners, and advertisers improved tracking of customer engagement with websites and apps. For the first time, marketers and business owners can track engagement with websites and apps in […]
As they say, “It takes money to make money.” That’s true for marketing in general, but email marketing has the advantage of having one of the lowest costs of any marketing strategy. Despite its low price tag, email marketing has huge revenue potential if you know how to use it. The problem is that too […]
While market research and planning is important, there is always a degree of trial and error in marketing—after all, the only way to know for certain whether a campaign will be successful is to try it. It’s not uncommon for companies to find that one of their campaigns is much more lucrative than the others, […]