It is difficult to believe that another year has come and gone already. As we emphasize to all our clients and assist them with each year, it is important to make use of the past by using it to inform us and prepare for the future. In other words, as we look back at 2019, […]
Even at McCauley Marketing Services, we all have not-so-great days. For anyone, a shining sun-filled morning can turn into a dreadful raincloud of an afternoon. But somehow, even on a bad day, a little burst of positive affirmation or observation of encouraging interaction can turn a sour disposition around for many of us. Did you […]
In a previous marketing blog, we discussed the growing presence of social networking and blogging for medical providers. The latest statistics from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) showed that 42 percent of patients consulted social media and blogs for advice prior to choosing a cosmetic or reconstructive procedure. Website visitors […]
It can be difficult sifting through articles and information online when the language often seems cryptic. Online marketing terms are often shortened, abbreviated, and incorporated in everyday business meetings and articles. Although, this lingo can seem daunting at first, it’s imperative to understand these terms to keep pace in today’s digital marketing arena. McCauley Marketing […]
As we divulged in our blog about Photoshop® mishaps and how to avoid them, graphic designers commonly use photo editing software to manipulate the pictures we see in print and online advertisements and other marketing materials. Although most photo editing is done in order to enhance an image to make it more aesthetically pleasing, some […]