news broadcasting | McCauley Marketing Services

April 8 2011

Searching for Real News: Journalism vs. Public Relations

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Advertising is not a cut and dry industry. Usually, the components of said industry can work together to create profitable campaigns for clients; however, with an ever-evolving, technologically dependent world, the purpose of these tools can get a little fuzzy. Case in point: the content deemed relevant for a press release. Traditionally, press releases were […]