Our team at McCauley Marketing Services works with clients in a variety of industries, and so many of them ask the same question: “Do we really need to pay for ads and boosted posts to get a strong return from our social media marketing?” While unpaid posts are very necessary, adding paid posts to your […]
While some argue that healthcare doesn’t have a place on social media, we beg to differ. If you desire a branded practice with a distinct online voice that represents your true persona as a business, social media is great place to start and encourage a conversation with current and future patients. Though beginning your social […]
Just as many New Year dieters are cutting out unhealthy foods, some may soon be cutting phony ‘likes’ out of their social media menus. From celebrity fan pages to the U.S. State Department, many businesses have paid for likes from “click farms.” These organizations exist solely to like your statuses, pictures, and fan pages while […]