We’ve all heard of false advertising, and many of us have probably even been fooled by false advertisements. Marketing companies and advertisers alike have an obligation to report factual information without stretching the truth, no matter what industry you’re a part of. However, fields like medical marketing and healthcare advertising have more than an ethical […]
The McCauley Marketing team feels it’s pretty safe to say that most marketing professionals love coffee. In fact, a 2010 study by CareerBuilder® and Dunkin’ Doughnuts found that marketing and public relations professionals ranked 9th on the list of top 12 coffee consuming professions. More than just coffee, the McCauley Marketing team loves Starbucks, so […]
As detailed in our blog post The Lost Art of Conversation, nonverbal cues account for 93% of communication according to Albert Mehrabian, Ph.D. Taking it a step further, Mehrabian breaks down communication as 7% from spoken words, 38% from tone of voice, and 55% from visual cues such as facial expressions and posture. When it […]
Advertising is not a cut and dry industry. Usually, the components of said industry can work together to create profitable campaigns for clients; however, with an ever-evolving, technologically dependent world, the purpose of these tools can get a little fuzzy. Case in point: the content deemed relevant for a press release. Traditionally, press releases were […]
You’ve probably heard the phrase “twoosh” from social media experts and those that are habitually tweeting, but do you know what it really means or how it can benefit your other marketing efforts? We asked the social media coordinators here at McCauley Marketing Services for their input on the term: “A twoosh is simply a tweet […]