search engine results page

June 24 2011

Using Search Engine Tools for Your Business’ Advantage

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Business owners and marketing professionals are constantly looking for ways to get their websites to show up on the first page on search engine result pages (SERPs). Utilizing search engine optimization (SEO) and search engine marketing (SEM) strategies, professionals can improve a website’s ranking in search engines like Bing, Google, Yahoo, etc. SEO is used […]

June 3 2011

Frequently Asked Questions about Search Engine Optimization

In The News, Uncategorized atlanta marketing, Atlanta marketing firm, Atlanta social media marketing, flash and seo, HTML 5, internet marketing, keywords, marketing website, McCauley Marketing Services, McCauley Marketing Services Atlanta, McCauley Services, McCauley Services Atlanta, meta tags, meta titles, Norcross marketing firm, search engine optimization, search engine results page, serps, wedsite seo

Q. I’ve always used SEO and SEM interchangeably. What’s the difference? Search engine optimization (SEO) is actually a subcategory of search engine marketing (SEM), but SEO is not the same as SEM. SEM is a type of internet marketing that increases a websites visibility in search engine result pages (SERPs). One way to increase visibility […]