In an age where millennial marketing seems to reign supreme, social media marketing has become a sort of logic puzzle of sorts as we try to keep up with an ever-changing shift within the minds of the consumers. One day Facebook is on top, then the next, it’s being surpassed by a hot, new app […]
There’s nothing worse than making mistakes. Sure they happen, but when it comes to business, mistakes can be costly! In today’s day and age we are all connected instantly through mobile sharing apps (like social media) and quick access to the internet with the swipe of our thumbs. By now hopefully you’re aware of the […]
mar ˑ ket ˑ ing | noun | \ˈ mär-kǝ-tiŋ : the action or business of promoting and selling products or services, including market research and advertising. Remember the days when coupon mailers and word of mouth once ruled marketing and advertising efforts? It’s evident that a lot of change has occurred over the past […]
In the age of modern internet marketing and non-stop social media engagement, maximizing a website’s ranking on search engines like Google could not be more vital. According to Retailing Today, eighty-one percent of consumers go online before heading out to a store, and this doesn’t even take into account the rapid rise of purely electronic […]
Listen up everyone: it’s time for a friendly reminder from the McCauley Marketing team! With new Google algorithm updates constantly demanding the need for updated and fresh content, we wanted to discuss the importance of refreshing old content. When we say old content we are referring to written copy on your website that can be […]