As marketing and public relations experts who specialize in serving the healthcare industry, we’ve noticed over the years that some medical professionals have hesitations about marketing and advertising. You chose healthcare because you want to help people, not sell to them, so some doctors and practice administrators worry that traditional marketing will make them seem […]
As the proverbial saying goes, “Variety is the spice of life.” Variety is also the spice of a great marketing strategy. To build your brand and spread your message in an effective, authentic way that generates long-lasting results, you need to combine a variety of both digital and non-digital techniques. Our marketing experts specialize in […]
Written content is one of the most critical components of your marketing strategy. For starters, it’s a cornerstone of your search engine optimization (SEO) strategy so it has the important job of bringing new readers and potential customers or patients to your website. Second, your web content needs to be engaging and valuable enough to […]
Developing a successful marketing strategy for your small business takes a great deal of time, effort and due diligence to ensure you are getting the best results. With all that work, it’s natural to be hesitant about changing the strategy you worked so hard to create. However, if you start to notice that once effective […]
For various reasons, some small business owners don’t have a social media presence. They may assume their target audience doesn’t use social media or they may not know how to approach it from a business standpoint. Whatever the reason may be, it’s important to note that social media is a powerful and effective way to […]