Imagine: it’s 4 o’ clock in the afternoon and you receive an urgent request from one of your clients who is in need of a print advertisement. The kicker is that the ad deadline is tomorrow and you have less than 24 hours. In the fast-paced world of marketing, having last-minute deadlines is something that […]
In recent years, Apple’s “Designed by Apple” commercials were easily recognized by their simplistic advertising: using their product displayed atop a white background, while demonstrating its capabilities to the melodic tunes of a fun, upbeat song. While we learn what the product does, and may even discover a new song, the commercials lacked the emotional […]
In a previous marketing blog, we discussed the growing presence of social networking and blogging for medical providers. The latest statistics from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) showed that 42 percent of patients consulted social media and blogs for advice prior to choosing a cosmetic or reconstructive procedure. Website visitors […]
We have all seen public service advertisements, but have you ever wondered when or why they first came about? Back in the 1940s, it was common knowledge that something had to be done to help Americans get through World War II. In 1941, James Webb Young, a marketing master of his time, gave a speech […]