Graphic design is one of the most crucial aspects of marketing for a variety of marketing strategies: web design, event marketing, social media, signage, brochures, and more. For your designs to keep catching potential customers’ and patients’ eyes, though, you need to keep updating them with appealing and on-brand looks. Trends shift in graphic design, […]
Writing an effective press release is an essential skill for successfully marketing your business. In addition to thoroughly representing your brand, your press release should contain a few key elements in order to spark interest among your target audiences. The following tips can help you to convey your business’ message and establish a presence in […]
When you’re in the beginning stages of planning your company’s marketing strategy, it’s important to include a variety of elements in order to reach a large target audience. Some of these elements include print and internet advertising, social media, and email marketing. Email marketing provides a convenient and inexpensive way to foster ongoing relationships with […]
At McCauley Marketing Services, we often emphasize the importance of website design, copywriting, and strong search engine optimization (SEO) is to our clients, since the web is usually the first tool consumers use to find and gather information. How your website looks, accessibility and its navigation are important elements in attracting customers and keeping them […]
Even if you’re not one of the estimated 100 million current iPhone users, it probably seems like the smart phone crowd will soon be able to rule the world with the touch of a finger. According to PC World magazine’s June 2010 predictions for iPhone owner growth this year, you’re probably not far off. The […]