The Benefits of a One-on-One Marketing Consultant
You might know McCauley Marketing Services as a full-service marketing agency: the team that handles your marketing strategy, social media management, web development, content creation, and more. While we do handle many of our clients’ marketing needs from A to Z, the truth is that at our core, we offer customized levels of service to each of our clients based on their needs and budgets.
One of our most economical yet lesser-known options is our marketing consulting hours package. It truly is as simple as it sounds: you purchase consulting hours with our skilled marketing specialist with 30 years of experience boosting profitability for healthcare businesses and more. Let’s take a closer look at what you can expect and how you can benefit from our marketing consulting hours package.
What Is a One-on-One Marketing Consultant?
Our marketing specialist is an expert in all things marketing. As a consultant, she focuses on working with you in whatever capacity you may need. From designing your overall branding and marketing approach to analyzing individual campaigns, your consulting hours can go toward any projects you choose.
What Can a Marketing Consultant Do for Your Business?
Marketing is a broad category, so what exactly can our marketing consultant do for you? The possibilities are extensive, but consider these examples of ways our specialist can take your marketing and profitability to the next level:
- Analyze previous marketing campaigns and overall strategy to determine how effective they have been and how they could improve in the future
- Establish a plan to improve patient retention or customer retention
- Evaluate your pipeline to identify where you’re missing out on new patients or customers (whether patients are falling out of the process after they visit your site but before scheduling an appointment, scheduling appointments but canceling them, visiting you once but not returning, or missing other opportunities)
- Assess your website’s search engine optimization, conversion rates, and other metrics to determine how you can better optimize it for digital audiences
- Develop an effective and on-budget marketing strategy from scratch
- Create an internal marketing program to enhance your repeat business
- Design and implement a tracking system for your marketing data so you can analyze future campaigns
- Identify ways your staff could be better serving your business growth and conduct training to bring them up to speed
Why Should You Hire a Marketing Consultant for Your Business?
For business owners, it’s always challenging to decide which aspects of the business to keep on your schedule and which to delegate to others. Marketing consulting is the perfect middle ground: you get the specialized input of a knowledgeable expert while still keeping the reins because after all, no one knows your business better than you do.
Marketing consulting hours are an investment for your business. Not only are we able to save you time, but we can make your marketing campaigns and your business more profitable, so your consulting hours can easily pay for themselves. To learn more about our marketing consulting hours package and how you can bring in more customers, call McCauley Marketing Services today. Follow us on Facebook, Twitter, and Instagram for ongoing marketing tips.