The Case for Event Flyers: Why We Use Them

As successful as you can be by marketing your services on a regular basis, a special event here and there can be a powerful way to get your name out in the community and to pull in revenue. At McCauley Marketing Services, we have a distinct process for marketing our clients’ events, and one of our first steps is to create an event flyer. We sometimes hear questions about why these flyers are so important and how much they contribute to an event’s success. In fact, there are several reasons event flyers make such a difference.

One-Piece Marketing

There’s a reason why real estate agents use “one-pagers” for each home they show, and it’s the same reason why we put all the relevant information about an event on our event flyers. When a customer has all the information, they need in one place, they’re more likely to attend the event because it makes the process simple. If you tell them about the event, and then they have to look it up to find the details online, and then they have to find out where you’re located, it’s a much more time-consuming process and they’re more likely to say, “I don’t have time for all that.”

Shareability

Social media is a vital tool in event marketing, and it lends itself well to flyer-based marketing. First, social media is a medium of short attention spans. People scroll through their feeds quickly and if something catches their attention, they pause for a brief moment. A flyer is attractive and eye-catching in a way that a text-only post is not. As an added bonus, when all the information is in one handy flyer on social media, it’s easy for your followers to share the post with their friends. With a few clicks, your customer has spread the word to a whole new group of potential customers.

Branding

We can’t overstate the importance of branding. People need to get to know your company, who you are, and what they can expect from their experiences with you. Your event flyer is a vital opportunity to build brand awareness. For people who are already familiar with you, a branded flyer grabs their attention and lets them know that they can expect the same positive experience at this event that they get every time they visit your business. For people who are new to your business, this flyer could be your first opportunity to expose them to your brand.

Beyond branding your business, an event flyer is also a great way to brand your event. People want to know what they can expect from the event, and the design choices you make on your flyer can give them a taste of what the event will be like.

Internal Marketing

Our team at McCauley Marketing Services knows how to handle your external marketing and bring in new customers. However, this isn’t all that it takes to be successful. You also need to make sure your current customers keep coming back and, better yet, increasing their purchases.

You can do this through internal marketing: telling existing customers or patients about your upcoming events or recommending additional purchases for them. An event flyer makes it easy to market your event internally because all you have to do is display your flyers in your office and hand one to each customer.

Consistency

When you’re planning an event, there are a lot of details to convey. Customers or patients need to know the event’s purpose, any special offers or sales, the date, the time, the location, how to RSVP, and more. If you’re trying to convey all of that information in a variety of separate places, it’s easy to leave out a detail or two, or make a typo.

When you have an event flyer, though, you only have to get it right once. All the information is in one easy image that you can post anywhere. This ensures that everyone has accurate information so you don’t have customers showing up on the wrong day or mistaking what discounts you will offer. As an added bonus, having all that information in one easy, organized place also makes your business look more professional and put-together.

Marketing an event can be more stressful than your everyday ad campaigns. After all, you spend weeks or months trying to make a single event successful and you only have one shot at that event. A concise, well-designed event flyer is one of the most important ways to give yourself the best chance for success. If you’d like our help to market your next event or if you want a more comprehensive look at your marketing strategy, contact McCauley Marketing Services to schedule a meeting.