The Elements of an Effective Email Subject Line
Email marketing is one of the most effective ways to market your business directly to your clients. The cost of maintaining and sending an email newsletter is relatively low, especially compared to the high revenue potential that you can earn from it. Given this, it’s important to send emails that engage with your clients and encourage them to take action. However, the first step in achieving this goal is making sure your email gets opened. That’s where an email subject line comes into play. Because so many factors go into crafting the perfect subject line, the experts at McCauley Marketing Services have put together a few points to consider.
Motivate Recipients to Open the Email
The most important goal of an email subject line is to convince the recipient to open your message. Every day, your customers receive tens if not hundreds of promotional emails. The majority of these emails are simply deleted, ignored or lost in the mix. Your subject line is often the deciding factor in whether or not your email will be opened.
While writing your subject line, make sure to give clients a reason to open your message by telling them what is inside, like a discount or special tips. Your subject should be attention-grabbing and encourage the reader to click your email for more information. Avoid generic subjects like “October 2020 Newsletter” and focus on making the contents of the email sound more exciting.
Make Sure the Subject is Relevant to Your Content
While customers are more likely to click on an email that has a subject line advertising a once-in-a-lifetime sale or announcing breaking news, it’s extremely counterproductive to do this if the content in your email doesn’t match. By “click-baiting” your audience, you’ll lose your clients’ trust which can lead to them unsubscribing from your email list. Instead of your emails being considered informative, they will be marked as spam.
The best way to avoid this is by being honest. By no means does your subject line need to be boring, but it needs to be relevant to your content. For example, if you recently hired a new doctor at your medical office, don’t make the subject line misleading like “Exciting New Sale,” or unengaging like “We Hired Someone.” Instead, aim for something relevant and engaging that will motivate customers to click to learn more like “Give a Warm Welcome to Our Newest Physician!”
Utilize Current Events & Trends to Amp Up Your Subject Line
One of the best ways to make your email stand out is by using light-hearted current events, trending topics, seasonal holidays, etc. in your subject line. Utilizing these topics makes your email appear more relevant to the times and appeals to subjects that are already on your customers’ minds. If there’s a holiday coming up or a fun topic heavily trending, mentioning that in your subject can encourage your audience to engage with it.
For example, if Thanksgiving is coming up and you’re promoting a sale, try “Gobble Up These Deals” or “Good Gravy! Save Big This Thanksgiving.” Lines like these are much more effective and poignant than simply saying “We’re Having a Sale.”
Email marketing is a powerful tool that has the potential to elevate your business if you know how to properly use it. By following the factors above, you are on the right track to improving your email newsletter. However, there are many more factors outside of the subject line that go into crafting the perfect email campaign. When you entrust experts to manage your email marketing, your newsletter can go from okay to amazing. To learn more about how email marketing can work for your business, contact the marketing experts at McCauley Marketing Services today. Additionally, follow us on Facebook, Twitter and Instagram to stay updated.