The Importance of Being Organized in Your SEO
Search engine optimization is one of the most critical pieces in a digital marketing strategy. Even with plenty of ads, a strong social media presence, and more, a large number of your new clients or patients will find you using one tool: a search engine. Your competitors are trying to rank high for the same searches you are, and the only way to win out is with a thoroughly planned, well-informed, and expertly executed SEO strategy.
In our over 20 years of digital marketing at McCauley Marketing Services, we’ve found that on top of using SEO best practices and staying educated on all things SEO, seemingly minor details or tasks can have a surprisingly strong impact on results. In fact, we have found that being organized is one of the most important components of an effective SEO strategy, and there are several ways it affects your results.
Balancing Your Efforts
Unless you have an extremely niche business, there are probably several services, products, or topics you want to optimize your site for, and each of those will have numerous keywords and key phrases you’ll want to target. To multi-task and improve your site’s ranking for as many of them as possible, you need to distribute your efforts across them all. Being organized with your content allows you to see how often you’re posting about each topic and optimize for each keyword so you can make sure every priority gets the attention it needs.
Tracking Results
There are countless SEO best practices, but the fact is that SEO is also a constant endeavor of trial and error because different keywords and techniques work better for different businesses and because search engine algorithms are always changing. In order to see what is working and what isn’t, you need to keep track of your rankings and SEO metrics consistently so you can identify patterns of improvement.
Maintaining a Consistent Strategy
Productive SEO involves using a variety of techniques, and those techniques should come into play for every page of your site. They’ll work best when you use them consistently, though. To make sure each page is as optimized as possible, use an organization strategy like a checklist for every page you publish, which includes items like content relevancy and amount of content, metadata, internal links, subheadings, keywords, and so on.
Tracking Your Budget
As critical as SEO is in your digital marketing, it does have a limit. It isn’t wise to spend your business into the red to pump everything into your SEO. You need to not only set a budget but also have an organized expense tracker so you can always see how close you are to reaching your budget. This goes for search engine optimization as well as search engine marketing such as Google Ads and other search engine ads and digital marketing.
Keep Up with Advances in Search Algorithms
The overall aim of SEO is to rank well in search results by working with the indexing algorithms that Google and other search engines use. Google in particular is known for frequently changing and improving its algorithm, and to be effective, you need to stay up to date and be changing your strategy to appeal to that constantly shifting algorithm. To stay informed about the latest updates, it’s important to use organizational strategies like setting up alerts for news about algorithm changes or bookmarking certain resources to check regularly.
Organized Search Engine Optimization from McCauley Marketing Services
We won’t sugarcoat it: maintaining a continuously effective and profitable search engine optimization strategy, along with all the organizational techniques it requires, is time-intensive work that requires expertise. Rather than putting that burden on your business, put your SEO in the hands of experts who already have a system in place and can customize your strategy to fit your needs. Contact McCauley Marketing Services today to find out what we can do for your healthcare business.