The Importance of Your ‘About Me’ Page

You’ve done everything you’re supposed to do to make your website attractive and engaging. You’ve optimized your home page so that it looks good across a variety of platforms, streamlined your sales page into a smooth and seamless interface for your customers, and even updated all of your articles and blogs to make sure they contain the most pertinent and useful information.  However, there may have been one page that you’ve overlooked: you’re ‘about me section.  While it may seem that this would be the one page that you can do once and then forget about, the “about me” section of a website is actually far more important than most people realize.  Those who are visiting your “about me” page are most likely those who have seen your name mentioned elsewhere on the web and are already intrigued by what you have to offer, particularly in the fields of service-industry and healthcare marketing, where your relationships are your products, connecting on a personal level can go a long way.  With millions of companies vying for attention online, establishing that personal connection can be the thing that turns a casual contact into a lifelong customer or patient.

The key to writing an effective “about me” page is to remember that it isn’t really “about” you at all; it is about your audience.  Even though you are listing your own (or your company’s) background and many accomplishments, the ultimate goal is to engage the reader in a conversation.  Write in first person, as though you were speaking to a person directly, and keep your tone welcoming and relatable.  Ask yourself what you want your customer to feel and craft your narrative with an eye towards evoking those feelings.  Most importantly, learn your audience’s needs and speak directly to them.  Anticipating their questions and answering them clearly and succinctly while explaining how you can help them makes your readers feel as though you “get them” and can truly understand their point of view.  Finally, don’t forget to be yourself.  In a service-oriented business, your personality is your brand, and expressing that personality helps you carve out a distinctive niche that can set you apart from the competition.

Once you have the basic content set down, you can add the all-important final touches that will really make your page shine.  Multiple photos, including at least one headshot as well as pictures that show the “real you” engaged in both business and personal activities, are vital for catching and holding your audience’s interest.  Offer them an incentive to encourage them to opt-in for email offers and newsletters and don’t forget to include links to find you on various social media platforms.  Think of your “about me” page like meeting an important business contact at a party: talk about their interests and lay the groundwork for future interaction.

With more than twenty-five years of experience in the healthcare and fitness industries alone, McCauley Marketing Services keep our clients up to date with the latest trends in social media and content driven marketing.  If you are interested in starting your journey to increasing your business’ visibility, would like to secure your presence on social media, or have any marketing questions, don’t hesitate to contact McCauley Marketing Services today.  Be sure to also connect with us on Facebook, Twitter, and Google+ to keep informed on all the latest news and updates.