Three Ways to Revamp Your Business Marketing Strategy
Developing a successful marketing strategy for your small business takes a great deal of time, effort and due diligence to ensure you are getting the best results. With all that work, it’s natural to be hesitant about changing the strategy you worked so hard to create. However, if you start to notice that once effective tactics are not delivering like they used to, it might be time to consider revamping. If you are unsure where to start, the marketing experts at McCauley Marketing Services are here to help guide you through a few ways to improve your strategy and the profits that should follow.
How do you know if you need a strategy change?
It is completely normal for the effectiveness of your marketing strategy to slightly fluctuate from month to month. However, there are a few critical signs to watch for that can help you determine if it’s time to restrategize. It might be time to act when you notice:
- Your customer or sales numbers are consistently declining
- Your online search result placements are falling behind
- Your website content has a high bounce rate
- Your social media presence is lagging.
Ways to Revamp Your Marketing Strategy
Once you notice the signs of a struggling strategy, the next step is to figure out how to improve your tactics. Following the insights below can help you get you back on the right track.
#1: Rediscover How Your Clients Find You
Tracking is essential! Learning more about how your customers find your business is a great way to know what is working and what is not. Website tracking data, CRM programs and internal databases are just a few useful tools to help achieve this. Even if you have researched this topic before, new technologies and changing trends can quickly affect how clients are hearing about you so staying ahead of this is crucial. Find or develop effective internal ways to measure your success, such as questionnaires, patient forms and email campaigns to ask new customers how they found you.
By analyzing this data you can discover which mediums are working, which ones need improvement, which ones are no longer effective and which need more investment. For example, if customers overwhelmingly say they found you by word of mouth, it would be smart to invest more time into a customer referral program. On the other hand, if very few of your customers find you on Twitter but you spend a lot of time marketing there, it might be better to spend that time elsewhere.
#2: Revise Your SEO and Keywords
Search engine optimization (SEO) plays a huge role in the modern marketing landscape. Because algorithms and best practices are always changing, the keywords and strategies you employ need to be constantly evolving.
If you notice that your SEO is dropping, you should immediately get up to speed on the latest guidelines from Google and other relevant search engines. Once you are following the right protocols, make sure to revise and update the necessary things such as content, descriptions, images and other areas that will allow new customers to find your business.
#3: Monitor and Learn From Your Competitors
There is nothing wrong with healthy competition, but it can be frustrating to watch your competitors do well while you fall behind. A great way to find out where your business is lacking is to study your competitors’ approaches and the results they achieve from them. By checking out their website, social media channels, customer reviews and more, you can assess what they are doing right and how you can use this information to improve upon your own business.
While changing your marketing strategy can seem daunting at first, the payoff is well worth it in order to keep your business competitive. As always, our marketing experts are here to help you with all of your digital and traditional marketing needs. To learn more about our services, contact McCauley Marketing Services in Atlanta today. Additionally, make sure to follow us on Facebook, Twitter and Instagram for more marketing and advertising insights.