Tips for an Eye-Catching Social Media Post
A social media newsfeed is a competitive place. There is a bombardment of information that is being consistently presented to the user with each click or scroll. Without the right eye-catching post, customers or clients are likely to miss your message. Therefore, each detail in your post should be selected with great care and intention. That’s why we’ve compiled effective and manageable tips to make your social media posts stand out.
Keep Your Posts Short and Sweet
Sometimes your message might involve a lot of details, but many marketers commonly overestimate the attention span of online users. There is a very short window that you have to win over your audience in most cases. Your main objective is to get customers or clients to a landing page. Although you might want to include all of your promotional information, it’s important to trim the fat and only utilize the most essential parts of the campaign.
Image Usually Wins Over Text
Attractive imagery is key to your success with a social media campaign. Find an image that fits both your company’s sensibilities and the tone of your promotion. Make sure that it also fits well with the specific social media platform that you’re using. A graphic that works well on Facebook might not translate well on Twitter or Instagram. Before posting your image, make sure it fits within the guidelines of the social media platform that you’re using.
Don’t Skip a Proper Call to Action
Once your have your audience’s attention, there must be a clear call to action that directs them to your offer. Many marketing campaigns have great content and imagery but fail to convert these factors into sales. The key to a great call to action is specificity and urgency. A social media user shouldn’t have to decode what the ad is trying to ask of them. It’s the responsibility of the marketer to deliver a crystal-clear message while emphasizing the limited nature of the promotion.
Avoid Marketing Clichés
When composing parts of your social media post, you’ll want to avoid tired marketing clichés that might turn off users. With other social media marketers competing with your posts, generalizations and ambiguity have become cliché. To stand out as a distinct promotion, present aspects of your company that are unique and attend to exact needs. We also recommend avoiding overused hashtags phrases and unfounded exaggerations because your post might not be taken seriously.
Social media users often judge a book by it’s cover, so it’s essential to make a great first impression. Use these tips to help your promotion gain more than a mere glance. For more information on social media marketing or if you would like to schedule a consultation with our experienced marketing professionals, please contact McCauley Marketing Services today. Don’t forget to follow us on Facebook, Twitter for additional tips, news, marketing tactics, and more.