Tips for Planning Successful Summer Marketing Events

Summer is in full swing! It\’s not only beach season, baseball season, and vacation season. It\’s also event season.

Everyone wants to be out and about during the summer. The sunny weather makes them energized to venture out and spend less time in front of the TV. This makes summer the perfect time to plan special marketing or sales events for your business. To make those events as successful as possible, use these tips from our pros at McCauley Marketing Services.

Tip 1: Be an Early Bird

Planning an event takes time. it takes time for you to coordinate all the details and staff your event, create marketing materials, and publish all of your advertising. You also need to start advertising early enough to give people time to find out about the event, learn enough to be interested in it, and work it into their schedules.

Tip 2: Get Organized

There is no faster way to lose people who would otherwise be interested in your event than to make the event look disorganized. Changing the details of your event at the last minute or not having all the details in one centralized, easy-to-find place will limit your event before it can get off the ground.
The solution is to start by getting all the details written in stone: book and confirm locations and speakers, decide on special discounts and the itinerary, and don\’t start advertising the event until you know that the details won\’t change. Next, put all that information into one image that you use in all your advertising. This way, everyone is getting the same information and has everything they need to know.

Tip 3: Use Diverse Marketing Channels

Not all of your potential customers spend their online time on the same sites, read the same magazines, watch the same TV channels, listen to the same radio channels, or drive past the same billboards. If you want a great turnout for your event, you need to have just as diverse of a marketing plan as you would for any other campaign. Create a unified campaign for your event, complete with branding, and include a range of marketing channels like social media, internal marketing, local ads, and more. The word \”unified\” is key. Make sure your entire marketing team is on the same page regarding your campaign and the message you\’re trying to send.

Tip 4: Crunch the Numbers

Your events don\’t take place in isolation, and you can use that to your advantage. Each time you put on an event, find out how every attendee heard about your event. Use that data to determine which marketing channels are most successful so you can adjust your budget in the future. It\’s also helpful to get feedback about the event from your attendees.

Events can be a fantastic way to pull in new customers and to tell existing customers or patients about your most exciting specials and new services. The tips above, combined with our experienced team at McCauley Marketing Services, can help your events become more and more successful.