To Boost or Not to Boost? That’s the Facebook Question

It’s no secret that boosting posts on social media can expand your digital outreach. In many cases, a boosted post can reach a wider audience than simply posting organically and hoping that your content will win the attention on your client’s newsfeed. If social media boosting is so effective, how much do you need to grow your business? This is a question that many business owners want to know. There’s no way of predicting how much you’ll need to have a strong social media presence for your brand, product or service. Fortunately, there are ways to maximize the strength of your ad dollar on Facebook to successfully promote your message.

Know Your Audience

A considerable factor in the success of an advertisement campaign is knowing your target audience. Each product or service should have an outline of the ideal candidate who will most likely respond to the call to action. It’s a waste of money to boost posts without getting specific and strategic with who you’re targeting.

Not All Posts Work

People who are new to social media marketing can be quick to boost any post that they publish. It’s understandable to ambitiously try and promote as much as possible, but there can be diminishing returns. Without a specific call to action, a post might not need to be boosted. Social media exposure is rarely a bad thing, but you don’t want to drain your account on non-essential information. A post is most boost-worthy when it is directed with purpose toward an action.

How Much Money Should I Put Toward Boosting?

There is no correct answer for how much money to spend on boosting your posts. The minimum that you can boost is $1 per day and the sky is the limit from there. When coming up with a budget, it’s crucial to plan your boost duration to maximize your reach. Limited time events and sales are typically boosted in short bursts that receive a lot of attention all at once. If you’re promoting a consistently available product or service, it makes more sense to have a steady and long-term boosting approach.

How Do I Know if It’s Working?

Boosting doesn’t necessarily guarantee you overnight popularity. However, if you’re consistently boosting and not receiving any additional page traffic or sales, you might need to adjust your strategy. Your target audience, language, boost funding and call to action are all variables that can impact your success.

For more information on boosting or if you would like to schedule a consultation with our social media marketing professionals, please contact McCauley Marketing Services today. Don’t forget to follow us on Facebook, Twitter, and Google+ for additional tips, news, marketing tactics, and more.