Top Digital Marketing Trends to Look For in 2020

At the risk of sounding cheesy, the dawn of the new year is about to present each of us with an opportunity for change. This is the time to start looking for ways to improve on your strategy from 2019, and without a doubt, digital marketing will be one of your cornerstones in 2020. Make sure to give your business the advantage of being on the cutting edge by learning about these rising trends.

The Increasing Influence of Influencers

The idea of influencer marketing isn’t new, but we expect to see it gaining even more speed throughout 2020. If you aren’t familiar with the idea, influencer marketing involves getting people with extensive online followings to promote your services. There are a few ways to do this. While a straightforward sponsored post by an influencer can be expensive, you may be able to negotiate a “trade” instead. For instance, you can offer an influencer a free service in exchange for them recommending that service publicly.

However, there is an important caveat to keep in mind. Be cautious about which influencers you choose and about your contract with them. You don’t want the influencer to be promoting your competitors alongside your own services. You also need to ensure that the influencer fits your brand and appeals to your target audience.

More Active Direct Messaging

This is a trend that our team has already been noticing throughout the past few months. More and more people are reaching out to companies with direct messaging on different social media channels. People are seeing your content on social media, and rather than switching gears by calling you or sending you an email, they want to simply click to get in touch.

What does this mean for you as an advertiser? It means you need to observant, keep an eye out for these messages when they appear, and be quick to respond. That can be time-consuming, which is why so many businesses are requesting this service from their social media marketing team instead. In particular, because of our unique background in healthcare marketing, our team at McCauley Marketing Services, we have expertise in handling direct messages and other digital communications without breaking HIPAA regulations.

Posting Interactive Content

It is no secret that consumers today are more and more interested in valuable, authentic content from blogs to videos. In 2019, however, interactive content started to gain momentum, and we expect to see that continuing in 2020. In particular, we are referring to interactive content on social media.

This includes posts like polls and quizzes. It also includes the new 360-degree videos, as well as any post that invites readers to contribute to it. For example, you may have seen posts like, “Comment with a gif to tell us what your weekend plans are.” That is an example of interactive content. Begin peppering in these posts throughout your social media strategy. For example, post a 360 view to show the setup for your next open house or event, or to show off your holiday decorations. It seems simple but it can go a long way toward boosting your engagement.

Thriving with Live Videos

You might already know that video marketing is an essential part of any digital marketing plan today. While any video can help your online presence, 2020 is the year to put more focus on live videos. According to Facebook, live videos on their platform general get three times more watch time from viewers than they do when they are no longer live. Everyone wants to know the latest and they want to find out in real-time, which is what they get from live videos. Start incorporating more live videos into your strategy, from videos that send a quick “hello” to your viewers to informative videos about a variety of topics.

They say that no one can predict the future, and while that is strictly true, there is enough data to make plenty of educated guesses. Using this opportunity to take advantage of the trends above can help you make the most of 2020 to build your business. If you want to get a jumpstart on strategizing and on improving your presence and your profits, schedule a meeting with McCauley Marketing Services today.