Top Tips for Social Media Graphics

Take a moment to open your favorite social media app. You are overloaded with information from the first glance. When you are on social media trying to market your business, this presents a problem. How do you stand out from the crowd?

The visual art you post can be the key to catching users’ attention and spreading your brand awareness. To accomplish that goal, though, you need to use a variety of best practices and specific strategies as you create and customize that artwork. Our social media marketing specialists at McCauley Marketing Services are here to help with the essential tips you need.

Get the Specs Right

A beautiful graphic can be ruined if you have it sized incorrectly. It could look warped or stretched, half the design could be cut off, or worse. To make sure your image looks its best, you need to be familiar with the differing image specs for each social media platform you use: Instagram, Facebook, Twitter, and others. Size each image appropriately, even if you need to have different versions of the image for each platform. Be sure to preview each post as well before it goes live, making sure it looks correct.

Find a Balance Between Consistency and Monotony

When you post on social media, you want all your images to reflect your brand. They need to have your “signature” look. At the same time, you don’t want all your images to be so similar that they look like they all came from the same template. As a rule of thumb, aim for your images to look like cousins to each other, not twins or siblings. Along the same line, be sure to mix up the types of graphics and visual media you post. Use photos, illustrations, videos, and animated gifs on a regular basis.

Keep Representation in Mind

Customers look at your social media content to get a sense for who you are and whether your business is the right choice for them. If customers look at your graphics and they never see anyone who looks similar to them, it sends a message (even if it’s unintentional) that they are unwelcome. As you choose or create your graphics, make sure the models and people in the designs represent the people you want to serve. Include people of different cultures, races, genders, special needs, and so on.

Don’t Over-Write

You could have the most beautifully-written, poignant paragraph of text in the world. At first glance, though, your customers just see a block of text and in many cases, they will scroll on past it. In your images, keep the text minimal. You can go into more detail in the caption or the post instead. The image will pull in customers’ attention so they are more likely to read the caption.

Making the Most of Your Social Media Graphics

Your social media graphics have the power to reel in customers and grab their attention so they have the opportunity to get to know your brand. The tips above are a start, but for truly impactful graphics, you need to hire a professional designer with an in-depth knowledge of the medium and your goals. To get started, call McCauley Marketing Services to discuss how our social media strategists and designers can help.