Top Tips for Throwing Profitable Events

Our marketing experts at McCauley Marketing Services have seen time and time again the power of a well-planned and well-advertised event for a business. For medical offices and medical spas and beyond, we’ve seen our clients pull in record-breaking profits from one-day events like lunch and learn events and open houses.

Of course, an event is also a risk because it takes a financial investment to make it successful. How can you make your events as profitable as possible? Start with these tips we’ve learned from decades of experience in the field.

Identify and Market to VIPs

When you’re marketing an event, you want to advertise it to a wide audience of people who might want to attend. After all, if you cast a wide net, you’re likely to pull in a lot of fish. However, you should also take a look at your database of clients or patients and identify a select group of top spenders or people you believe would be particularly interested in the event and what it’s representing.

Reach out to these individuals personally to invite them to the event. You could send them a special VIP invitation or call them or both. These are the people most likely to attend the event and most likely to make a purchase, and this special care can make them feel appreciated so they’ll prioritize your event in their busy schedules.

Offer Multiple Incentives

People are motivated to attend events by different incentives. Some people are more motivated by learning something new while others are more motivated by discounts. Why not appeal to more people by offering several reasons for guests to attend?

For example, throw a lunch and learn event where patients can learn about an exciting new treatment while enjoying a lunch out. Offer a special discount on this treatment for anyone who comes to the event. Why not toss in a few door prizes too for a more profitable event?

Aim for Convenience

No matter how enticing your event flyer is, your patients have busy schedules and if they’re double-booked with other obligations or plans, they won’t attend. You can make it easier on them (and increase your attendance) by scheduling your event for a date and time that’s unlikely to cause scheduling conflicts.

For example, hold your event at a time of day when your target audience is more likely to be available. Avoid scheduling the event too close to holidays or other common travel times. Steer clear of dates when there are other popular events in your community like local festivals or meet-the-teacher nights for your school district.

Start Planning and Marketing Early

It takes a lot of time and work to even be able to begin marketing an event. You need to nail down the details and make sure you can book any service providers or entertainers in advance. Once all this is decided, you still need to create marketing materials and design a marketing strategy for the event.

Because you need to market your event with at least a month of time for patients to find out about it and reserve the date on their calendar, it’s best to start planning your event at least a few weeks before that marketing date. This ensures that you have time to advertise your event well and get as many attendees as possible.

As an added bonus, that gives you more time to handle all the non-marketing details, like décor, goody bags, staffing, refreshments, and more. Your event will be more organized and put-together, giving patients a positive impression so they’re more likely to attend future events with you too.

Making Your Business Event as Profitable as Possible

Throwing an event for your business has the potential to be a great source of revenue, but it also takes a lot of time, work, and coordination. If you want the help of our experts to make your next event as successful and profitable as possible, we’re just a call away. Contact McCauley Marketing Services today to discuss how we can help.