Top Video Marketing Trends You Should Try
In some people’s eyes, there is an ongoing battle between advertisers and the people they are trying to advertise to. As a company, if you’re carrying out your marketing correctly, that won’t be the case. It is possible to create a win-win scenario: consumers get the information they want, and you get more business. Our team at McCauley Marketing Services has made that a reality for a wide range of clients using, among other marketing strategies, video marketing.
Like anything else, video marketing evolves over time, and if you aren’t keeping up with the latest trends and search engine algorithm changes, your competitors will. Does your video marketing strategy take advantage of these growing trends?
Sound-Free Videos
People use social media in any environment: at work, at home, in line at the grocery store, and more. In many of those settings, they don’t want to turn on the sound for every video that pops up on their newsfeeds. If all the videos you publish on your social media need sound in order for the viewer to understand them, you are missing a large amount of your potential audience.
Instead, start creating videos that require few or no words. Try demonstration videos that show a skill or information rather than talking about them. Use captions to highlight any important information you cannot convey without words. This way, if they are interested and are truly a potential client, they will click to learn more.
Optimizing Videos for Different Platforms
A robust video marketing strategy should include videos on several different platforms, from YouTube to Instagram and more depending on which platforms your target audience uses. However, keep in mind that people use each video platform for different reasons, and you need to make those videos with the viewer’s purpose in mind.
For example, YouTube is a site people turn to for information. They tend to search for specific questions or topics, and they’re willing to spend a few minutes watching videos to learn what they want to know. This means your YouTube videos can be a few minutes long and they should be informative and search optimized.
With Instagram videos, on the other hand, viewers tend to be people who have simply seen the video appear on their newsfeeds. They watch them for quick entertainment because they’re there, not because they’ve searched for the information. As a result, your Instagram videos should focus more on grabbing attention and impressing a viewer, rather than giving them informative content.
Quick, Fun Live Videos
Not all your videos need to be well-planned, informative videos that you schedule time to create. Facebook Live, Instagram Live, and other live video formats on social media are making waves and you can use them well in your video marketing strategy. Keep in mind, however, that in these off-the-cuff videos, you need to be careful about what you say. Keep them light and neutral, rather than giving medical advice or other information that needs to be well-thought-out.
Use live videos to post simple, heart-warming videos your followers will enjoy. Wish them a good morning, talk about what is ahead for your day, or talk about a recent event. These types of videos don’t necessarily provide informative value, but they help you build a relationship with the viewers. The more of a connection that consumers feel to your company, the more likely they are to become loyal paying customers.
Video marketing, like any other type of marketing, requires planning and expertise. The trends above can help you strengthen your video marketing strategy, but it is far from all you need to know to produce successful, revenue-driving videos. To create an up-to-date, strategic plan, call McCauley Marketing Services to schedule a meeting today.