Using Creativity to Jumpstart Your Marketing
Frustrated with not being able to find a logical answer to your marketing questions? Switch on your team’s creative side and watch the magic happen. Sometimes, even the toughest problems are solvable when we simply think outside the box and let conventional thinking slide, if only temporarily. Here, we provide simple tips for jumpstarting creativity and planting inspiration into the everyday grind as a unified team.
Tips for Inspiring Creative Marketing:
Make noise: According to a recent study in the Journal of Consumer Research, people working in an environment with a level of noise similar to what you’d hear in a bustling coffee shop came up with more innovative solutions to even the trickiest of complications. If your business is housed in a quiet office building, allow employees to listen to an agreeable radio station on the overhead speakers or listen to headphones individually. Allowing employees to choose their desired listening can also trigger a creative spark by building a more personalized workspace.
Get a second opinion: Don’t be afraid to be diverse! If your marketing team is stuck in a rut, ask them to run non-confidential ideas by a close friend or family member to gain a renewed perspective. The next day, have a meeting where employees can share their fresh takes. You may be surprised by the new spin on an overused topic or way to do social media that they come up with.
Give them something to talk about: If you’re in a position where you are hiring new employees, scan their interests and truly get down to the bottom of their personality. Employing a hard-working staff with a wide range of interests can positively affect the diversity of your content. Try encouraging employee mingling with new hires who they may think they do not share common ground. More often than not, people find they share a similarly interest, which can jump start the brain into team-working mode. Through strategic planning, you can take a team of introverts and turn them into an all-star lineup that actually enjoys knocking out projects and devising advertising plans together.
Ask what if? Along the same lines of having conversations with a new coworker to provoke inspiration, never be afraid to try new things and experiment as a company. Experimentation can come in many forms, including trying out a new environment as a team, like hiking or taking a walk at lunch to bring your collaborations to an altered avenue. Furthermore, take these audacious new ways of working into your product and content. For example, if you see another company marketing emails in a way that you know would be beneficial to your clients, brainstorm on how you can apply it in your own way. Everyone had to start somewhere, and asking “What if…?” is the most valuable question your creative team can continue to ask.
As a full service Atlanta marketing company, McCauley Marketing Services understands the importance of communicating as a team and keeping creativity levels high. For fresh tips on marketing, jumpstarting your own creativity, and inspiring teamwork within the workplace, please follow us on Facebook, Twitter, LinkedIn, and Google+.