Video Marketing Services

Video marketing is a quintessential part of any digital marketing plan. Traditional marketing mediums like TV, radio, and print advertising will always remain a part of any comprehensive marketing strategy, but it’s important in healthcare marketing to make optimal use of the most up-to-date technologies available. Video marketing provides medical practices and companies a great way to connect directly with new and existing patients. Self-generated video content can easily be posted to online video hubs like YouTube or Vimeo and shared on popular social media platforms like Facebook, Twitter, and Instagram. When properly filmed, edited, and promoted, using video marketing can be an excellent way to answer frequently asked questions, show-off more of your practice’s unique personality, or even depict an enthusiastic patient testimonial in a simple, accessible, and eye-catching way. Your videos can also be used on your own business website to help provide additional information on a specific product or service that you offer.

Producing great video content is one thing. Making it reach your preferred audience is an entirely different challenge. In such a crowded landscape, it takes time, energy, and knowhow to successfully promote your video content and help spread your message far and wide. That’s where the marketing professionals at McCauley Marketing Services can help. In addition to helping our clients produce professional grade video marketing content, we have extensive experience in strategically incorporating video marketing into broad, multi-faceted marketing plans.

When used to its full potential, video marketing can help solidify your branding and reach your audience in a more readily-available, personal way than ever before. For more information or to schedule a consultation with our experts, please contact McCauley Marketing Services today.