What is Integrated Marketing?

There’s no doubt that the marketing and advertising industries have evolved drastically over the last few years as have the roles of marketing companies. Traditionally, advertising agencies were print-based (think Sterling Cooper of the AMC’s Mad Men) and grew to house television departments and creative talent that could generate content as television advertising grew.

Fast forward to the .com boom and enter the need for digital advertising agencies to be adept in coding and graphic design for digital advertising. While these small specialty advertising shops did work in conjunction with more traditional advertising agencies to fulfill the specialty portion of clients’ marketing strategies, the need for a one-stop-advertising shop emerged as internet advertising continued to grow.

While the term ‘Integrated marketing’encompasses print, digital, and event-related advertising, it also denotes a consistent brand identity unique to a business’s personality and mission. As a full service marketing and public relations company, McCauley Marketing Services offers clients integrated marketing strategies to optimize their success. The key to an integrated approach, says President and Owner of McCauley Marketing Services Beth McCauley, “is a closely monitored, thoughtful approach that brands the client’s personality.”

Still unsure if your company’s brand is being communicated clearly through multiple marketing channels? President of McKee Wallwork Cleveland, Steve McKee, shared about integrated marketing in his Business Week article, “Find a time to gather together as many different expressions of what your company says and does in one place, then make an honest evaluation. If it doesn’t all connect for you in some meaningful fashion, it won’t for your customers and prospects, either.”

To learn more about marketing services we offer, visit the McCauley Services’ website and continue to read our blog. To weigh in on your definition of integrated marketing, join our conversation on Facebook, Twitter, and Google +.