What You Need to Know About Negative Keywords in PPC Ads Part 2

In our last blog, we introduced you to negative keywords in your pay-per-click ads like Google Ads. You learned the basics of how negative keywords work and how they can make your PPC marketing more cost-effective and increase your conversion rate. As important as that all is, you can’t trust just anyone with your company’s PPC management. Here’s a look into the complexity of negative keywords and why a professional marketing company is a crucial investment for your campaigns.

Why Do I Need a Professional to Manage My Negative Keywords and PPC Campaigns?

Chances are that many parts of this blog were news to you. Maybe you hadn’t heard of negative keywords at all, or perhaps you didn’t understand how they work. That’s a sign that you don’t have the specialized knowledge to get the most profit from your pay-per-click ads.

In truth, this blog series is a small snippet of what you need to know in order to successfully navigate negative keywords. It involves thorough data analysis and constant adjustments to account for moving trends, changing search engine algorithms, and more. There are a lot of moving parts that go into a PPC campaign that’s performing at its highest potential, and negative keywords are just one piece of that ever-shifting puzzle. This is why our McCauley team includes search engine marketing specialists who are Google Ads Certified and have in-depth knowledge about Google’s processes.

Understanding negative keywords and how they work is just the first step to using negative keywords to your advantage in your PPC campaign. Finding the right negative keywords and tweaking your list is an art that’s always changing, and it requires specialized training and experience that our team of professionals can apply to any PPC budget. To get started, call our marketing experts at our metro Atlanta office.