Which is better Google PPC or Facebook Ads?
If you’ve been keeping up with the McCauley Marketing Services blog then you’ve no doubt noticed the popularity of our posts on mobile devices and digital advertising. With the number of consumers using desktops, tablets and smartphones growing exponentially each day, it’s important for business to advertise accordingly. Two of the most popular digital advertising platforms for businesses include Google Pay-Per-Click (PPC) and Facebook ads. While both platforms are effective for displaying content to a large number of users, it’s important to understand the fundamental differences between the two before altering your marketing strategy.
According to a recent study conducted by comScore, Facebook ads remain the go-to platform for business looking to obtain a larger audience to market toward in the future. Because the social networking giant uses information provided by the user about their interests, Facebook is better able to present information about businesses that will appeal to the consumer and provide a higher lifetime value.
Conversely, Google PPC operates by matching their display ads to the users’ current behavior (i.e., searching online for a plastic surgeon in Atlanta or a med spa in Duluth.) This setup produces more immediate value for businesses and helps drive short-term purchases. Given the advantages and disadvantages of both digital advertising displays, it’s important that business owners first have a firm understanding of their marketing goals as well analyzing their target demographic to select the best route for a specific campaign or overall strategy. Depending on your business’s short-term and long-term goals, a combination of both Google PPC and Facebook ads can be beneficial.
Regardless of the platform you elect, it’s of upmost importance that you track your marketing ROI to determine if your investment is yielding a favorable return or if adjustment is needed. Both Google PPC and Facebook ads have tracking abilities for advertisers. To learn more about the advertising and social media management services that McCauley Advertising provides, visit our website or contact our office. Stay up-to-date with the latest mobile advertising changes by connecting with McCauley Services on Facebook, Twitter, and LinkedIn.