Why Blogging Matters to Your Medical Practice

While it can be more time consuming than some other marketing tactics, blogging can be an effective tool that your practice should be utilizing. While blogging for your medical practice may not seem like a top priority, skipping out on it could be negatively affecting your visibility on search engine results and costing you potential new patients. An organized, professional blog can do wonders for your web presence.

Here are a few reasons you should consider starting to blog now:

Blogging Lets Patients Get to Know You

Regular blog posts can help your patients keep tabs on your practice and what you’ve been up to lately. Additionally, you can use your blog to show your personality or to address questions or concerns that you regularly receive.

Improve Your SEO

Search engine optimization (SEO) is essential for any practice trying to get noticed through search engines like Google. While there is a lot that goes into SEO, continuous quality blog content will generally lead to better rankings on search engines if written and posted correctly. The better your rankings, the higher your website will appear in relevant searches and the more visible it will be to potential new patients.

Express Your Expertise

Is there a procedure or service that is unique to your practice? If so, your blog can be an excellent tool for communicating the unique benefits that you can provide to potential patients. If your practice has a unique focus or any of your healthcare providers hold some kind of specialty, your blog can be used to help diversify your practice from your competition.

Following these few simple steps can help you create concise, effective blog content that your patients will love:

Grab Their Attention

The first step in generating creative blog content is generating a good title. Patients won’t read your blog post unless you catch their attention first. When potential readers seek information through a search engine, the first thing they’ll see in the midst of their search results is the title of your blog.  Keep it short and sweet and use the title to let the reader know exactly what they’re in for. Similarly, we recommend using an appealing and interesting photo to accompany your blog post.

Stay On-Topic and Not Too Long

Your blog post should feel like a treat for the reader, not a chore. That means committing to the topic you’ve laid out in your title. Staying on track will definitely help keep your reader’s attention. Length matters too. You want to fully present your ideas and opinions, but you also don’t want to overwhelm the reader with a blog post that resembles a novel.

Don’t Forget the Call to Action

If you’re blogging to help grow your practice, this means using your blog as a means to direct potential patients to other material you want them to see. Give your readers a way to continue the conversation after reading your blog post by inviting them to check out your website and social media pages. While the end goal is to get them to physically visit your office, it’s wise to give readers other options for keeping in contact, like signing up for a newsletter.

Blogging can help your practice grow if you’re willing to put in the time and effort. If utilized properly, a well-maintained blog can help you become more knowable and engaged with your current patients as well as make you more visible to potential new ones. With that said, we understand that not all medical practices have the benefit of time. If you’re interested in a blog for your practice, but don’t think you have the resources to maintain it yourself, contact the professionals at McCauley Marketing Services today.