Why Your Small Business Needs a Social Media Presence

For various reasons, some small business owners don’t have a social media presence. They may assume their target audience doesn’t use social media or they may not know how to approach it from a business standpoint. Whatever the reason may be, it’s important to note that social media is a powerful and effective way to engage with your audience and attract new clientele. If your business has been hesitant to join social media, it might be time to give this strategy a second thought.

Engage with Your Audience

As cliché as it sounds, you only have one chance to make a first impression. Now, more than ever, potential customers are introduced to your business and brand through your social media accounts and website. The most effective strategies will ensure that your social media platforms and websites will work hand in hand. Because of this, it’s important to have an online presence where you can connect with your audience and establish your brand’s identity.

Additionally, using social media gives you the chance to directly engage with and to learn more about your audience. You can use your social media to discover more about the needs and wants of potential customers. With the data breakdowns these platforms offer and comparing them to your own website data, you can also learn more about what demographics are interested in your business and adjust your marketing strategy accordingly based on your findings.

Builds Credibility

When your business has an established and active social media presence, it makes your brand appear more professional and knowledgeable. This shows potential customers that others trust your brand, so they will too.

This credibility can be used as a referral system to help find new customers as well. If someone follows your business, writes a review, shares one of your posts or makes a post mentioning your company, their followers are likely to take note. To top it all off, if someone follows your page or interacts with your content, some social media platforms will notify their followers and even recommend your account to them.

Humanizes Your Business

By replying to your audience, engaging in posts made about your company and posting relevant content, it makes your business more personable to your audience. Instead of appearing as a disconnected entity, you become more approachable.

People can look at your account and immediately get an understanding about what your company stands for. For small businesses, this is especially important because connecting with their community and sharing their story is a major part of their business and identity. Unlike any other digital platform, you can listen to and interact with your customers in real time, form real relationships with them and respond to their concerns. By sharing what goes on behind the scenes, how you uphold your brand’s mission and values and what your clients and staff do on a regular basis, you are able to give your business a face and a recognizable identity.

Ultimately, starting just one social media account is a great first step in developing your online presence. While it may seem daunting to start using social media, the experts at McCauley Marketing Services are here to help you every step of the way. We know the best practices for each platform and specialize in managing social accounts for small businesses. If you’re interested in learning more about how social media can work for your company, contact McCauley Marketing Services in Atlanta today. Additionally, follow us on Facebook, Twitter and Instagram to learn more about our services and marketing offerings.