Your Marketing Questions about Keeping Customers Engaged this Spring Answered

Q.)  Is spring still a good time to plan events for my business?  Isn’t everyone typically on vacation?

A.)  Spring is optimal for event planning.  While you should make note of the typical spring break vacation dates for schools around your business and avoid that time, the warm weather makes everyone want to get out and do something different.  Many venues are often eager to fill their calendars during the first part of the spring before wedding and graduation season begins, so make sure to ask (or have your event planner ask) about any special rates they would be willing to extend.  Don’t forget to use your social media channels to further publicize your special events and catch those existing and potential customers who may not be on your regular mailing list. 
 

Q.)  Business is typically slower for me during the spring.  Do I really have to update social media as much as I did during the holidays during the spring time too?

A.)  If you haven’t noticed by how many hours your kids spend on Facebook and Twitter, social media never sleeps!  It’s important to keep the updates going so that your prospective customers know you’re not on vacation.  Also, even though travel increases this time of year, regular social media updates and blog posts are great reading materials for your customers and peers during car trips and airport layovers.

Q.)  Besides weddings, what other special occasions occur during this time of year that I could advertise?

A.)  Spring is the traditional time for renewal, so like New Years; customers often use this season to better their lives.  Revise your marketing plan so that your advertising message communicates how your company’s services can help consumers revive their routines for spring.  You can also offer promotional items like notepads or clips with your company’s logo so customers can organize their to-do’s, coupons, and receipts during spring cleaning.  

Q.)  Aren’t my social media updates enough PR for my business?  Do I really need to bother with writing press releases anymore?    

A.)  No doubt that social media is a powerful marketing tool; however, the public relations niche of marketing still maintains some necessary formality (i.e.- press releases).  By taking the time to research and articulate your newsworthy material (or entrusting your marketing team to copy write) to members of the press, you’re imparting a much more professional, knowledgeable reputation than someone who bombards them with a slew of direct messages and Facebook posts.